Selling automobiles is a tooth and nail struggle, contested among dozens of global competitors, for a large portion of our shrinking wallets. Buying a vehicle is one of the largest financial commitments most of us make. Yet, like any other purchase, we buy cars and trucks for both rational and emotional reasons. This is why some manufacturers boast about their safety record, and other manufacturers show beautiful people enjoying a fairy tale evening in the city. One specific manufacturer, Chevrolet, has raised the persuasive bar with their recent ad campaign.